It’s easy to see why “Sweet But Psycho” has been such a hit overseas. ![]() In the UK, it reached the summit at the end of 2018 and has remained there since. ![]() The track, which Max calls a tongue-in-cheek look at the way women are often perceived in romantic relationships, and which a casual listener might hear as a reinforcement of the stigmas Max says she’s critiquing, has gone #1 in 15 countries. To that list you can now add Ava Max - aka Wisconsin-born, Virginia-raised Amanda Ava Koci - whose “Sweet But Psycho” might be the biggest song in the world right now. A non-exhaustive list of American musicians who’ve hit it big in Europe and the UK before breaking through back home: Jimi Hendrix, Backstreet Boys, NSYNC, the Strokes, the White Stripes, Andrew W.K.
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